brand image vs brand identity with examples

Brand Image vs Brand Identity: With Examples & Explanation

Brand images are a huge part of business. A negative brand image can lead to a loss in sales. But, what IS a brand image? A brand image is the perception of a brand/company in the mind of consumers. Many companies falsely believe that they themselves can create a brand image by deciding it in …

Brand Image vs Brand Identity: With Examples & Explanation Read More »