Month: December 2019

text: Facebook ads advanced targeting

Facebook Ads, Advanced Targeting and Audience Selection 2020

Targeting the right audience is key to your success in running Facebook ads.  How do you choose the right audience for your Facebook ads? You need to look through the right demographics, interests, or target people who have visited your website or interacted with you on Facebook or Instagram. The easiest way to see test …

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Selling Online vs In-Person (Small Business Owner Strategy)

Selling online vs in-person. What are the pros and cons of each? How do they fit into your strategy as a small business owner? Selling in-person is generally easier than selling online. It’s easier to build trust with people and you can overcome objections and read people’s emotions. However, selling online is incredibly scalable. That’s …

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How to Choose Marketing and Sales Priorities (As a Small Business Owner)

Choosing the right marketing strategy is the difference between success and failure. It will save you time, headaches, and will help you make more money with less effort. Many people see marketing as something complex that only big brands do. Marketing and sales are any actions you or your business take to get new business. …

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