Jacob Landis-Eigsti

What Senior Entrepreneurs Need to Know About General and Video Marketing

In the age of technology, people are finding it easier to start their own businesses and become their own bosses. People have more access than ever before to resources and clients via the internet, and they are using these things to their advantage. People all over the world, of all different ages and backgrounds, are …

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How Technology and Freelancers Can Grow Your Business (as a Solopreneur)

Entrepreneurs are responsible for a wide range of tasks when it comes to their businesses. That responsibility is even higher for soloproneurs. As a solopreneur, your vision drives their operations, and at the end of the day, whether their company succeeds or fails all comes down to you. You may feel like you’re taking on …

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scale Facebook Ads

How to SCALE Facebook Ad Campaigns (2021 Blueprint)

How do you take your existing campaigns and scale them to 6, 7, or even 8 figures? It’s not as simple as just increasing your spending. There are very specific tactics that will help you increase your ad spend while still remaining profitable. Here are 6 advanced techniques that will boost your success: Aim for …

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little known ad mistakes

10 Costly Facebook Ads Mistakes (What You Should Do Instead)

Did you know there are 10 main Facebook Ads mistakes that will kill your results and keep your ads from being incredibly profitable? There are 10 costly Facebook Ads mistakes that you want to avoid if you would like your ads to be highly profitable: Using audiences that are too narrow Not knowing how much …

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6 Facebook Ad Stategies

Advanced 2021 Facebook Advertising Techniques and Strategies to Implement Today

If you want your ad campaigns to succeed, you need to outcompete everyone else in your field. Facebook ads are highly competitive, but these 6 strategies will give you a huge competitive advantage. If you implement all of them you WILL see a boost in results over time. Ad Strategy #1: If You Want to …

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batching tasks

The Importance of Batching Tasks as a Small Business Owner or Entrepreneur

Batching tasks is a key part of being highly productive as a small business owner. But first of all, what is batching tasks? Batching tasks is being highly focused with no distractions and doing tasks in bulk. For example, rather than checking emails throughout the day, do them all at once a few times a …

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dont buy likes on social media

Why You Shouldn’t Buy Likes on Twitter, LinkedIn, Facebook or ANY Social Network

Buying likes on Twitter, Facebook, LinkedIn, or any social network can be a recipe for disaster.  Don’t do it.  PLEASE! Here is why buying likes on social media is such a terrible idea: all of the social media algorithms show your content to a small portion of your audience and then expand the reach based …

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Customer Lifetime Value Examples

What is customer lifetime value and why should you care? Customer lifetime value is one of the most important numbers in all of business. Here’s why: Calculating customer lifetime value tells you how much money a customer can generate for your business. To effectively advertise and grow your revenue over time, you’ll want to know …

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text: Facebook ads advanced targeting

Facebook Ads, Advanced Targeting and Audience Selection 2021

Targeting the right audience is key to your success in running Facebook ads.  How do you choose the right audience for your Facebook ads? You need to look through the right demographics, interests, or target people who have visited your website or interacted with you on Facebook or Instagram. There are some really creative ways …

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