Jacob Landis-Eigsti

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Selling Online vs In-Person (Small Business Owner Strategy)

Selling online vs in-person. What are the pros and cons of each? And, how do they fit into your strategy as a small business owner? Selling in-person is generally easier than selling online. It’s easier to build trust with people and you can overcome objections and read people’s emotions. However, selling online is incredibly scalable. …

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How to Choose Marketing and Sales Priorities (As a Small Business Owner)

Choosing the right marketing strategy is the difference between success and failure. It will save you time, headaches, and will help you make more money with less effort. Many people see marketing as something complex that only big brands do. Marketing and sales are any actions you or your business take to get new business. …

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brand image vs brand identity with examples

Brand Image vs Brand Identity: With Examples & Explanation

Brand images are a huge part of business. A negative brand image can lead to a loss in sales. But, what IS a brand image? A brand image is the perception of a brand/company in the mind of consumers. Many companies falsely believe that they themselves can create a brand image by deciding it in …

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goal setting fixed vs growth mindset

Goal Setting: How to Have a Growth Mindset vs Fixed Mindset

One of the most powerful ways to transform your business and your life is to set the right goals. In this post, I’ll show you how to create a growth mindset and set smart, ambitious, and achievable goals. To create goals using a growth mindset: Focus on creating goals that change your habits and actions …

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Is Pinterest Social Media?

Pinterest is different from platforms like Facebook and Instagram. Does Pinterest actually count as social media? Or is it something completely different? Pinterest is a social media platform. While it’s quite different from Facebook, Instagram, Snapchat, and Tik Tok, it still qualifies as social media and a social network. In this post we’ll look at …

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Jacob LE pointing at facebook pixel

How to Verify Your Facebook Pixel is Working (& Fix Errors)

You’ve installed your Facebook Pixel, but how do you know it’s working properly? If you still need to set up a Facebook Pixel, I recommend reading my article that demonstrates how to set up a Facebook Pixel. In this article, I’ll demonstrate how to verify if your Facebook Pixel is working, as well as fix …

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how to change facebook business page order text

How To Edit the Order of My Facebook Business Page Sections?

Do you want to know how you edit the order of the sections on your Facebook Business page? It’s very simple and straightforward. 1. Go to your business page. Click “settings.” 2. Click “Templates and Tabs”. 3. You can choose from a pre-made Template or change the order manually. You can click the Edit button …

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How to Create a YouTube Subscribe Link, 2021

Creating a YouTube Subscribe link is simple and easy in 2021. Here’s exactly how to do it. When people click on the subscribe link that we’ll create, it will ask if they want to subscribe to your channel. It’s much more powerful than simply sending people to your channel. Step-by-step: How to create a subscribe …

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The Pros and Cons of Instagram Personal vs Business Profile (2021)

Should you have a personal or a business Instagram account in 2021? We’ll cover the pros and cons of each option, including if personal or business has the best reach, if you can keep a business profile private, which is best for hashtag research and analyzing the performance of your posts. I worked with a …

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pros and cons running business

The Solopreneur-Life: The Pros and Cons of Being Your Own Boss and Running Your Own Business

The soloprenuer life is NOT for everyone.┬áIs living the solopreneur-life for you? There are incredible benefits, but I know people who paint an overly rosy picture of what it’s like to be an entrepreneur. Being a solopreneur, it’s hard to have the same level of motivation first thing in the morning. When you have a …

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