Jacob Landis-Eigsti
For many business owners, it is essential to find the best possible tool for marketing on Facebook. With so many options out there, it can be challenging to figure out what is worth your time and money. Supermetrics is an excellent tool for marketers and small business owners because it offers some of the best features for measuring what’s happening on your page and how people engage with you. These
Jacob Landis-Eigsti
Facebook is one of the most popular social media platforms today, giving businesses many ways to connect with their customers, including ads and boosted posts. Boosted posts are a more cost-effective way for business owners to reach their target audience on Facebook without setting up a complicated ad campaign, but is it the better option? Facebook boosted posts are regular posts that you can pay to “boost” to reach a
Jacob Landis-Eigsti
If you’re selling products online, you need someone whose entire job is running Facebook ads. You don’t need a general marketing person who happens to do your ads on Facebook, too. Facebook ads are not a side project for somebody who does social and organic marketing. You need a Facebook ad/sales person because Facebook has a market share of over 20% when it comes to online ads, which means that
Jacob Landis-Eigsti
Creating amazing photos for your products may seem intimidating. But with a bit of work, you can make great product ads that will have customers coming for more. Follow a few simple steps, and you can be creating professional-looking image ads in no time. To create amazing Facebook and Instagram image ads, you need to brainstorm ideas, research ads from your competitors and colleagues, know what photos audiences want, understand
Jacob Landis-Eigsti
How important is it to leave the Facebook ads in the Learning Phase? I spent hours analyzing hundreds of my own ad sets so that I could answer that question for you. I calculated sales and profits for Active and Limited Learning ads. And what I learned will surprise you quite a bit! Ads that were in Limited Learning didn’t perform as well as ads that went Active. But many
Jacob Landis-Eigsti
With 2.8 billion monthly active users, Facebook is a valuable resource if you’re looking for customers. The most effective way to get visitors to your online store is to have them visit a related physical store, or entice them to visit your store through Facebook video ads. But how can you make Facebook video ads if you don’t have a lot of video editing experience? To make Facebook video ads,
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