Small Business Marketing and Sales

Jacob Landis-Eigsti

Facebook ads are a great way to get your products and services in front of your target audience. By knowing how Facebook ad auctions work, you can put yourself in a better position to win and generate more visibility for your company.  Facebook Ad Auctions work by evaluating ads based on auction bids (how much you are willing to spend per ad), ad quality, and the probability that it will

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Jacob Landis-Eigsti

What is better for building a website for a small business or a blog: Weebly or Wix or WordPress?Overall, this post is a look at the pros and cons of an Open Source platform like WordPress.org vs a company owned website like Weebly or Wix. I’ve hosted websites on each of these platforms for several years. While WordPress.org is more challenging to set up and learn, the SEO, features, and

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Jacob Landis-Eigsti

How To Write Copy for Facebook Ads, Landing Pages, & More Facebook Ad Copywriting is one of THE most important skills to learn when growing your brand. You will learn how to write pro-level and effective ads for Facebook ads, landing pages, sales videos, and even emails. Here’s exactly what we cover in the post: How to build interest, desire, and lead people to the sale The biggest copywriting mistakes

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Jacob Landis-Eigsti

What is customer lifetime value and why should you care? Customer lifetime value is one of the most important numbers in all of business. Here’s why: Calculating customer lifetime value tells you how much money a customer can generate for your business. To effectively advertise and grow your revenue over time, you’ll want to know your customer lifetime value and then improve it over time. If you don’t know how

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Jacob Landis-Eigsti

Selling online vs in-person. What are the pros and cons of each? And, how do they fit into your strategy as a small business owner? Selling in-person is generally easier than selling online. It’s easier to build trust with people and you can overcome objections and read people’s emotions. However, selling online is incredibly scalable. That’s why many smart small businesses start out selling in-person but start to implement more

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Jacob Landis-Eigsti

Choosing the right marketing strategy is the difference between success and failure. It will save you time, headaches, and will help you make more money with less effort. Many people see marketing as something complex that only big brands do. Marketing and sales are any actions you or your business take to get new business. Without clients or customers, you aren’t in business. To pick the right marketing priorities: Block

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