Small Business Marketing and Sales

Jacob Landis-Eigsti

Collaborating with Menno Tea to create an online ad The process of creating an online ad is a bit more in depth than some may think. It’s not something that can easily come together in a way. An incredible amount of preparation and planning goes into taking the ad from an idea to a finished product. Menno Tea reached out to talk through creating an online video to promote their

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Jacob Landis-Eigsti

Entrepreneurs are responsible for a wide range of tasks when it comes to their businesses. That responsibility is even higher for soloproneurs. As a solopreneur, your vision drives their operations, and at the end of the day, whether their company succeeds or fails all comes down to you. You may feel like you’re taking on every task allows you to maintain control of your destiny. But the reality is that,

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Jacob Landis-Eigsti

Facebook is one of the most popular social media platforms today, giving businesses many ways to connect with their customers, including ads and boosted posts. Boosted posts are a more cost-effective way for business owners to reach their target audience on Facebook without setting up a complicated ad campaign, but is it the better option? Facebook boosted posts are regular posts that you can pay to “boost” to reach a

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Jacob Landis-Eigsti

If you’re selling products online, you need someone whose entire job is running Facebook ads. You don’t need a general marketing person who happens to do your ads on Facebook, too. Facebook ads are not a side project for somebody who does social and organic marketing.   You need a Facebook ad/sales person because Facebook has a market share of over 20% when it comes to online ads, which means that

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Jacob Landis-Eigsti

Don’t forget about your clients! Learn how to use video to reach existing customers and past clients.   You should be using video to reach your existing customers. Did you know it costs five times as much money to acquire a new customer vs. keeping an existing one? And yet only 18% of businesses place their main focus on customer retention (vs. 44% with a main focus on acquisition, and

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Jacob Landis-Eigsti

Facebook ads are a great way to get your products and services in front of your target audience. By knowing how Facebook ad auctions work, you can put yourself in a better position to win and generate more visibility for your company.  Facebook Ad Auctions work by evaluating ads based on auction bids (how much you are willing to spend per ad), ad quality, and the probability that it will

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