How to SCALE Facebook Ad Campaigns (2021 Blueprint)

How do you take your existing campaigns and scale them to 6, 7, or even 8 figures? It’s not as simple as just increasing your spending. There are very specific tactics that will help you increase your ad spend while still remaining profitable. Here are 6 advanced techniques that will boost your success: Aim for [...]

10 Costly Facebook Ads Mistakes (What You Should Do Instead)

Did you know there are 10 main Facebook Ads mistakes that will kill your results and keep your ads from being incredibly profitable? There are 10 costly Facebook Ads mistakes that you want to avoid if you would like your ads to be highly profitable:Using audiences that are too narrowNot knowing how much you can [...]

If you want your ad campaigns to succeed, you need to outcompete everyone else in your field. Facebook ads are highly competitive, but these 6 strategies will give you a huge competitive advantage. If you implement all of them you WILL see a boost in results over time. Ad Strategy #1: If You Want to [...]

The Importance of Batching Tasks as a Small Business Owner or Entrepreneur

Batching tasks is a key part of being highly productive as a small business owner. But first of all, what is batching tasks? Batching tasks is being highly focused with no distractions and doing tasks in bulk. For example, rather than checking emails throughout the day, do them all at once a few times a [...]

Buying likes on Twitter, Facebook, LinkedIn, or any social network can be a recipe for disaster.  Don’t do it.  PLEASE! Here is why buying likes on social media is such a terrible idea: all of the social media algorithms show your content to a small portion of your audience and then expand the reach based [...]

Customer Lifetime Value Examples

What is customer lifetime value and why should you care? Customer lifetime value is one of the most important numbers in all of business. Here’s why: Calculating customer lifetime value tells you how much money a customer can generate for your business. To effectively advertise and grow your revenue over time, you’ll want to know [...]

Facebook Ads, Advanced Targeting and Audience Selection 2021

Targeting the right audience is key to your success in running Facebook ads.  How do you choose the right audience for your Facebook ads? You need to look through the right demographics, interests, or target people who have visited your website or interacted with you on Facebook or Instagram. There are some really creative ways [...]

Selling Online vs In-Person (Small Business Owner Strategy)

Selling online vs in-person. What are the pros and cons of each? And, how do they fit into your strategy as a small business owner? Selling in-person is generally easier than selling online. It’s easier to build trust with people and you can overcome objections and read people’s emotions. However, selling online is incredibly scalable. [...]

How to Choose Marketing and Sales Priorities (As a Small Business Owner)

Choosing the right marketing strategy is the difference between success and failure. It will save you time, headaches, and will help you make more money with less effort. Many people see marketing as something complex that only big brands do. Marketing and sales are any actions you or your business take to get new business. [...]

Brand Image vs Brand Identity: With Examples & Explanation

Brand images are a huge part of business. A negative brand image can lead to a loss in sales. But, what IS a brand image? A brand image is the perception of a brand/company in the mind of consumers. Many companies falsely believe that they themselves can create a brand image by deciding it in [...]