When setting up Facebook ads, you might be wondering whether you should use automatic placements or manual placements (also called edit placements). While both of these placements have their benefits, there is one that tends to outperform the other. Automatic placements usually perform better than manual placements due to Facebook’s delivery system. Automatic placements stretch [...]

5 Tips for Creating Great Marketing Videos That Will Increase Profits

So, you’ve made the important step of starting to incorporate video into the way you promote and market your business. Excellent choice. Video lets you connect with large audiences, builds trust and connection. It can increase the time people spend on your website, the number of clicks on your email campaigns, and the number of [...]

Wix vs Weebly vs WordPress.org For Small Business?

What is better for building a website for a small business or a blog: Weebly or Wix or WordPress?Overall, this post is a look at the pros and cons of an Open Source platform like WordPress.org vs a company owned website like Weebly or Wix. I’ve hosted websites on each of these platforms for several [...]

Everything You Need To Know About Facebook Ads & Apple iOS 14 (Checklist)

There are some really key actions and strategies that you need to implement so that you can protect your advertising from the iOS 14 update. In this post we will go over the complete list of actions to take.What is iOS 14 and why does it matter to Facebook Ads?When iPhone and iPad users go [...]

Corporate Training Video Production

Corporate Training Videos: Why most training videos are ineffective and how to make one that gets results (with examples). Corporate training videos can be POWERFUL. Videos can easily convey complex processes, ideas, and tasks. A well-trained workforce is more efficient and productive. The right training video can create huge results for your business and provide [...]

Do I really need to appear on camera in my videos?

Is it actually important to appear on camera in your videos? Do you really need to? Is it ACTUALLY important to appear on camera yourself? Can’t I simply share other peoples’ videos or use images and text with voiceover? In this article, we will cover the benefits of appearing on camera yourself, ways to make [...]

How to Interview Someone on Camera (Who Isn’t a Hollywood Actor)

Cameras scare people, they’re intimidating. There are many people who can easily talk, carry on a great conversation, and have a relaxed tone and presence. But when the camera rolls, it’s like they’re a whole different person; nervous, uncertain, and wooden. Shooting videos is so much more than having a nice camera, asking questions, and [...]

Using Facebook Business Manager in 2021 will help you get better analytics, share you pixels, and manage multiple ad accounts. This post will show you exactly how to set it up step-by-step. We’ll also cover how to fix the error for verifying your business where it’s greyed out. Any time you are running Facebook ads [...]

How Small Business Owners and Entrepreneurs Can Avoid Burnout

As an entrepreneur, there are times you’re getting so much done and you’re making great progress. But it’s also common to crash and start feeling burnout. What are some tips and tricks for combatting that burnout?  Running a small business can be frustrating and exhausting. It’s normal. Take a Break (Even When Your Plate is [...]

Business Tax Advice for Entrepreneurs

Entrepreneurship is a great way to reach financial independence and be your own boss. On top of that, you have more space to pursue something you’re really passionate about. Of course, with a business come taxes. There are simply too many horror stories about pursuits that crashed and burned all because of a lack of [...]