Jacob Landis-Eigsti
YouTube has become increasingly more crowded and competitive, which has many people asking: “Is it too late to start a YouTube channel in 2021?” When YouTube first started, it wasn’t difficult to gain 5,000, 10,000, or 20,000 views on a video. That landscape has significantly changed. Many times, when I first meet with clients, their channel has only 10–20 subscribers and their total view count is under 1,000. One client
Jacob Landis-Eigsti
Entrepreneurs are responsible for a wide range of tasks when it comes to their businesses. That responsibility is even higher for soloproneurs. As a solopreneur, your vision drives their operations, and at the end of the day, whether their company succeeds or fails all comes down to you. You may feel like you’re taking on every task allows you to maintain control of your destiny. But the reality is that,
Jacob Landis-Eigsti
If you’re selling products online, you need someone whose entire job is running Facebook ads. You don’t need a general marketing person who happens to do your ads on Facebook, too. Facebook ads are not a side project for somebody who does social and organic marketing. You need a Facebook ad/sales person because Facebook has a market share of over 20% when it comes to online ads, which means that
Jacob Landis-Eigsti
Creating amazing photos for your products may seem intimidating. But with a bit of work, you can make great product ads that will have customers coming for more. Follow a few simple steps, and you can be creating professional-looking image ads in no time. To create amazing Facebook and Instagram image ads, you need to brainstorm ideas, research ads from your competitors and colleagues, know what photos audiences want, understand
Jacob Landis-Eigsti
Facebook ads are a great way to get your products and services in front of your target audience. By knowing how Facebook ad auctions work, you can put yourself in a better position to win and generate more visibility for your company. Facebook Ad Auctions work by evaluating ads based on auction bids (how much you are willing to spend per ad), ad quality, and the probability that it will
Jacob Landis-Eigsti
The world of advertising is highly competitive. Knowing how to bring advertising costs down and increase profitability is the key to success. Several important factors influence the cost and increase profitability in Facebook and Google advertising. A Facebook ad costs anywhere from a few cents to hundreds of dollars. Reach and impressions are the least expensive campaign objectives, whereas targeting purchases are higher. Google is significantly more expensive than Facebook,
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