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Business Advice Round Up (Strategies for Small, Medium, and Large Businesses)

Leave a Comment / Mindset/Goals, Small Business Marketing & Sales, Small Business Marketing Strategies / By Jacob Landis-Eigsti

In this 2021 business advice round-up, I’ll give 58 takeaways from 25 books on business. Having the right knowledge can be critical to success, and you will get plenty of good nuggets here. Who’s This Post For? •Small, medium, and large sized business owners. •Employees who want to learn more about business techniques and strategies. …

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74 Tips for Entrepreneurs, Solopreneurs, and Small Business Owners

Leave a Comment / Mindset/Goals, Small Business Marketing & Sales, Small Business Marketing Strategies / By Jacob Landis-Eigsti

This guide is packed with tips to help entrepreneurs, solopreneurs, and small business owners or managers. I’ve read over 100 books in the last year and want to share everything I’ve learned so it can help others achieve their goals and success. Who’s This Post For? •Small businesses, solopreneurs, and entrepreneurs looking for marketing takeaways. …

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should you network (shake hands) or online promotion (computer)

Should I Network or Promote Myself Online?

Leave a Comment / Small Business Marketing & Sales, Small Business Marketing Strategies / By Jacob Landis-Eigsti

What works best? Should you network or promote yourself online? Is all this online content REALLY worth the effort? Many of us have been sold social media as some silver bullet that will solve all of our problems. I’ve met with others who feel it’s pointless; in-person meetings and cold calling are the methods to use. …

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How to Get More Yelp Reviews(Top 5 Strategies)

Leave a Comment / Small Business Marketing & Sales, Small Business Marketing Strategies / By Jacob Landis-Eigsti

How small businesses can get more reviews on Yelp (and get more clients). What are the top 5 strategies to get more Yelp reviews? It’s important to know that Yelp has strict policies on soliciting reviews. Online review sites are incredibly important for small and local businesses. 90% of customers say online reviews impact their buying …

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digital ad spend vs tv chart with green bar

Online Advertising vs Traditional Advertising: Digital Ads are now King

Leave a Comment / Small Business Marketing & Sales, Small Business Marketing Strategies / By Jacob Landis-Eigsti

2021 Online Advertising vs Traditional Advertising Statistics. Digital ad spend has increased exponentially. It finally happened. 2016 was the year digital ad spend was higher than TV for the first time. Now, in 2021, it’s not even close. That’s especially amazing considering that in 2000 TV ad spend was 20x higher. TV ads had their …

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Marketing Advice 2021 Round-Up (78 Tips From Over 40 Books)

1 Comment / Mindset/Goals, Small Business Marketing & Sales, Small Business Marketing Strategies / By Jacob Landis-Eigsti

This Marketing Advice Round Up is Filled With 78 Actionable Tips from Over 40 Books Background: Recently I set out to read over 100 books in a year. 40 of those books were on the subject of marketing. I took notes on every single one, and I wanted to share all the key takeaways so …

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How to Set Up Automated Emails in Mailchimp 2021 (Step-by-Step)

Leave a Comment / Small Business Marketing & Sales, Small Business Marketing Strategies / By Jacob Landis-Eigsti

In this post, we will learn how to set up automated emails in Mailchimp in 2021, and create an onboarding series. When someone signs up for your newsletter/e-mail list, an automatic onboarding series is a sequence of e-mails that get sent to that person. Generally, it’s about 4-6 e-mails long and e-mails are sent out …

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