Paid Advertising

All you need t know to optimize your campaigns and increase your ROI.

Supermetrics Review the Best Facebook Marketing Tool

For many business owners, it is essential to find the best possible tool for marketing on Facebook. With so many options out there, it can be challenging to figure out what is worth your time and money. Supermetrics is an excellent tool for marketers and small business owners because it offers some of the best …

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Facebook Boosted Posts vs Ads: The Difference & Which Is Better (Pros & Cons) ⚖️

Facebook is one of the most popular social media platforms today, giving businesses many ways to connect with their customers, including ads and boosted posts. Boosted posts are a more cost-effective way for business owners to reach their target audience on Facebook without setting up a complicated ad campaign, but is it the better option? …

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Building an eCommerce Team: Why You Need a Facebook Ad/Sales Person

If you’re selling products online, you need someone whose entire job is running Facebook ads. You don’t need a general marketing person who happens to do your ads on Facebook, too. Facebook ads are not a side project for somebody who does social and organic marketing.   You need a Facebook ad/sales person because Facebook has …

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Amazing Facebook and Instagram Image Ads Strategies & Step by Step 2021

Creating amazing photos for your products may seem intimidating. But with a bit of work, you can make great product ads that will have customers coming for more. Follow a few simple steps, and you can be creating professional-looking image ads in no time. To create amazing Facebook and Instagram image ads, you need to …

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Facebook Ads Learning Phase Explained 2021 (How Important Is It?)

How important is it to leave the Facebook ads in the Learning Phase? I spent hours analyzing hundreds of my own ad sets so that I could answer that question for you. I calculated sales and profits for Active and Limited Learning ads. And what I learned will surprise you quite a bit!  Ads that …

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How To Make Facebook Video Ads (The Easy Way) | 2021 Strategy

With 2.8 billion monthly active users, Facebook is a valuable resource if you’re looking for customers. The most effective way to get visitors to your online store is to have them visit a related physical store, or entice them to visit your store through Facebook video ads. But how can you make Facebook video ads …

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3 Tips to Location Targeting With Facebook Ads (Strategies & Best Practice for Local Businesses)

With 1.84 billion active daily users on Facebook, you want to ensure your ads reach the right audience. Using location targeting for your ads is one crucial aspect of that. So, if you’re a local business looking for strategies and best practices, here are three ways how you can effectively use location targeting with Facebook …

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How Does the Facebook Auction Work? Manual Bids, Lowest Cost, Cost Cap, Bid Tests

Facebook ads are a great way to get your products and services in front of your target audience. By knowing how Facebook ad auctions work, you can put yourself in a better position to win and generate more visibility for your company.  Facebook Ad Auctions work by evaluating ads based on auction bids (how much …

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How Much Do Facebook Ads Cost (2021)? 💸 FB Ads vs. Google Ads+Profitability Tips

The world of advertising is highly competitive. Knowing how to bring advertising costs down and increase profitability is the key to success. Several important factors influence the cost and increase profitability in Facebook and Google advertising. A Facebook ad costs anywhere from a few cents to hundreds of dollars. Reach and impressions are the least …

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Manual VS Automatic Placements

Facebook Ads Automatic Placements or Manual Placements? 🤔 Which Is Most Profitable?

When setting up Facebook ads, you might be wondering whether you should use automatic placements or manual placements (also called edit placements). While both of these placements have their benefits, there is one that tends to outperform the other. Automatic placements usually perform better than manual placements due to Facebook’s delivery system. Automatic placements stretch …

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