All you need to know to market your small business and bring in more sales.
Collaborating with Menno Tea to create an online ad The process of creating an online ad is a bit more in depth than some may think. It’s not something that can easily come together in a way. An incredible amount of preparation and planning goes into taking the ad from an idea to a finished …
How to Create an Online Ad (from idea to finished product) Read More »
You may feel like you’re taking on every task allows you to maintain control of your destiny. But the reality is that, as your business grows, there will come a point when you can’t fulfill all the responsibilities involved with running your business. Aside from the stress it puts on you, it’s simply impossible to …
How Technology and Freelancers Can Grow Your Business (as a Solopreneur) Read More »
Facebook is one of the most popular social media platforms today, giving businesses many ways to connect with their customers, including ads and boosted posts. Boosted posts are a more cost-effective way for business owners to reach their target audience on Facebook without setting up a complicated ad campaign, but is it the better option? …
Facebook Boosted Posts vs Ads: The Difference & Which Is Better (Pros & Cons) ⚖️ Read More »
If you’re selling products online, you need someone whose entire job is running Facebook ads. You don’t need a general marketing person who happens to do your ads on Facebook, too. Facebook ads are not a side project for somebody who does social and organic marketing. You need a Facebook ad/sales person because Facebook has …
Building an eCommerce Team: Why You Need a Facebook Ad/Sales Person Read More »
Don’t forget about your clients! Learn how to use video to reach existing customers and past clients. You should be using video to reach your existing customers. Did you know it costs five times as much money to acquire a new customer vs. keeping an existing one? And yet only 18% of businesses place their …
How to Use Video to Reach Existing Customers and Past Clients Read More »
Facebook ads are a great way to get your products and services in front of your target audience. By knowing how Facebook ad auctions work, you can put yourself in a better position to win and generate more visibility for your company. Facebook Ad Auctions work by evaluating ads based on auction bids (how much …
How Does the Facebook Auction Work? Manual Bids, Lowest Cost, Cost Cap, Bid Tests Read More »
Learn About the Snowball Marketing Strategy to Know How to Grow Your Business’ Online Presence. The marketing snowball effect is one of the most important concepts to understand if you want to use digital marketing to grow your business online. So, what is it? No one specifically mentioned the term “snowballing” to me. I just …
How to Grow Your Business’ Online Presence: The Snowball Marketing Strategy Read More »
A piece of software is a tool. If your customer doesn’t know how to use your tool, it’s worthless to them. So how do you convince your customers of its value? Videos are the ideal way to show potential customers what your software can do. With software demo videos, you can easily show clients everything …
What is better for building a website for a small business or a blog: Weebly or Wix or WordPress?Overall, this post is a look at the pros and cons of an Open Source platform like WordPress.org vs a company owned website like Weebly or Wix. I’ve hosted websites on each of these platforms for several …
Wix vs Weebly vs WordPress.org For Small Business? Read More »
Is it actually important to appear on camera in your videos? Do you really need to? Is it ACTUALLY important to appear on camera yourself? Can’t I simply share other peoples’ videos or use images and text with voiceover? In this article, we will cover the benefits of appearing on camera yourself, ways to make …
Do I really need to appear on camera in my videos? Read More »
