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Small Business Marketing & Sales

All you need to know to market your small business and bring in more sales.

wix vs weebly

Wix vs Weebly vs WordPress.org For Small Business?

What is better for building a website for a small business or a blog: Weebly or Wix or WordPress?Overall, this post is a look at the pros and cons of an Open Source platform like WordPress.org vs a company owned website like Weebly or Wix. I’ve hosted websites on each of these platforms for several …

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Customer Lifetime Value Examples

What is customer lifetime value and why should you care? Customer lifetime value is one of the most important numbers in all of business. Here’s why: Calculating customer lifetime value tells you how much money a customer can generate for your business. To effectively advertise and grow your revenue over time, you’ll want to know …

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selling online vs in person with computer

Selling Online vs In-Person (Small Business Owner Strategy)

Selling online vs in-person. What are the pros and cons of each? And, how do they fit into your strategy as a small business owner? Selling in-person is generally easier than selling online. It’s easier to build trust with people and you can overcome objections and read people’s emotions. However, selling online is incredibly scalable. …

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How to Choose Marketing and Sales Priorities (As a Small Business Owner)

Choosing the right marketing strategy is the difference between success and failure. It will save you time, headaches, and will help you make more money with less effort. Many people see marketing as something complex that only big brands do. Marketing and sales are any actions you or your business take to get new business. …

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brand image vs brand identity with examples

Brand Image vs Brand Identity: With Examples & Explanation

Brand images are a huge part of business. A negative brand image can lead to a loss in sales. But, what IS a brand image? A brand image is the perception of a brand/company in the mind of consumers. Many companies falsely believe that they themselves can create a brand image by deciding it in …

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What’s the ideal blog post length for SEO in 2021?

What’s the ideal blog length for ranking on Google in 2021? Is there a perfect post length for ranking on Google? Is it 1,000 words, 2,000 words, 10,000 words? In this post we’ll cover: The length of some of the top-ranking posts on Google Actionable tips for ranking beyond simply having enough words on your …

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How to crush it in sales image

The ultimate sales guide for small business owners and salespeople.

After reading more than 30 of the top sales books in the world, I wanted to share 109 actionable tips and takeaways for business owners and salespeople.  When you read the word “sales”, what comes to mind? Sadly, for many people, its images of aggressive, pushy, salespeople. It’s an image of someone who wants to …

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business advice building

Business Advice Round Up (Strategies for Small, Medium, and Large Businesses)

In this 2021 business advice round-up, I’ll give 58 takeaways from 25 books on business. Having the right knowledge can be critical to success, and you will get plenty of good nuggets here. Who’s This Post For? •Small, medium, and large sized business owners. •Employees who want to learn more about business techniques and strategies. …

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Small Business marketing briefcase

74 Tips for Entrepreneurs, Solopreneurs, and Small Business Owners

This guide is packed with tips to help entrepreneurs, solopreneurs, and small business owners or managers.  I’ve read over 100 books in the last year and want to share everything I’ve learned so it can help others achieve their goals and success. Who’s This Post For? •Small businesses, solopreneurs, and entrepreneurs looking for marketing takeaways. …

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