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Facebook Ads, Advanced Targeting and Audience Selection 2020

Targeting the right audience is key to your success in running Facebook ads.  How do you choose the right audience for your Facebook ads? You need to look through the right demographics, interests, or target people who have visited your website or interacted with you on Facebook or Instagram. The easiest way to see test …

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Selling Online vs In-Person (Small Business Owner Strategy)

Selling online vs in-person. What are the pros and cons of each? How do they fit into your strategy as a small business owner? Selling in-person is generally easier than selling online. It’s easier to build trust with people and you can overcome objections and read people’s emotions. However, selling online is incredibly scalable. That’s …

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How to Choose Marketing and Sales Priorities (As a Small Business Owner)

Choosing the right marketing strategy is the difference between success and failure. It will save you time, headaches, and will help you make more money with less effort. Many people see marketing as something complex that only big brands do. Marketing and sales are any actions you or your business take to get new business. …

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Goal Setting: How to Have a Growth Mindset vs Fixed Mindset

Setting the right goals is one of the most powerful ways to transform your business and transform your life. In this post, I’ll show you how to create a growth mindset and set smart, ambitious, and achievable goals. To create goals using a growth mindset: Focus on creating goals that change your habits and actions …

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How to Verify Your Facebook Pixel is Working (& Fix Errors)

You’ve installed your Facebook Pixel, but how do you know it’s working properly? If you still need to set up a Facebook Pixel, I recommend reading my article that demonstrates how to set up a Facebook Pixel. In this article, I’ll demonstrate how to verify your Facebook Pixel is working as well as fix any …

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How To Edit the Order of My Facebook Business Page Sections?

Do you want to know how you edit the order of the sections on your Facebook Business page? It’s simple and straightforward. 1. Go to your business page. Click “settings.” 2. Click “Templates and Tabs”. 3. You can choose from a pre-made Template or change the order manually. You can click the Edit button to …

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The Pros and Cons of Instagram Personal vs Business Profile (2019)

Should you have a personal or a business Instagram account in 2019? We’ll cover the pros and cons of each platform including if personal or business has the best reach, if you can keep a business profile private, which is best for hashtag research and analyzing your posts performance. I worked with a lot of …

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