Small Business Marketing and Sales

Jacob Landis-Eigsti

If you’re selling products online, you need someone whose entire job is running Facebook ads. You don’t need a general marketing person who happens to do your ads on Facebook, too. Facebook ads are not a side project for somebody who does social and organic marketing.   You need a Facebook ad/salesperson because Facebook has a market share of over 20% when it comes to online ads, which means that successful

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Building an eCommerce Team: Why You Need a Facebook Ad/Sales Person

Jacob Landis-Eigsti

What is better for building a website for a small business or a blog: Weebly or Wix or WordPress?Overall, this post is a look at the pros and cons of an Open Source platform like WordPress.org vs a company owned website like Weebly or Wix. I’ve hosted websites on each of these platforms for several years. While WordPress.org is more challenging to set up and learn, the SEO, features, and

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Wix vs Weebly vs WordPress.org For Small Business?

Jacob Landis-Eigsti

How To Write Copy for Facebook Ads, Landing Pages, & More Facebook Ad Copywriting is one of THE most important skills to learn when growing your brand. You will learn how to write pro-level and effective ads for Facebook ads, landing pages, sales videos, and even emails. Here’s exactly what we cover in the post: How to build interest, desire, and lead people to the sale The biggest copywriting mistakes

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Effective Ad Copywriting

Jacob Landis-Eigsti

What is customer lifetime value and why should you care? Customer lifetime value is one of the most important numbers in all of business. Here’s why: Calculating customer lifetime value tells you how much money a customer can generate for your business. To effectively advertise and grow your revenue over time, you’ll want to know your customer lifetime value and then improve it over time. If you don’t know how

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Customer Lifetime Value Examples

Jacob Landis-Eigsti

Selling online vs in-person. What are the pros and cons of each? And, how do they fit into your strategy as a small business owner? Selling in-person is generally easier than selling online. It’s easier to build trust with people and you can overcome objections and read people’s emotions. However, selling online is incredibly scalable. That’s why many smart small businesses start out selling in-person but start to implement more

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Selling Online vs In-Person (Small Business Owner Strategy)

Jacob Landis-Eigsti

Choosing the right marketing strategy is the difference between success and failure. It will save you time, headaches, and will help you make more money with less effort. Many people see marketing as something complex that only big brands do. Marketing and sales are any actions you or your business take to get new business. Without clients or customers, you aren’t in business. To pick the right marketing priorities: Block

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How to Choose Marketing and Sales Priorities (As a Small Business Owner)

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