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Sales and Marketing Tools

Sales and Marketing Tools

1. Best WordPress Funnel Builder

Cartflows


Cartflows Pro

Cartflows is a powerful WordPress funnel builder with a TON of advanced features. Upsells, downsells, one click upsells, different project numbers. It’s insanely easy to setup and customize using your existing page builders and WordPress tools.

Pros

  • Upsells, downsells, one click upsells, and more features
  • Features are updated frequently
  • Easy to customize and use. You can use all your WordPress tools

Cons

  • Split testing is in the works
  • Need a number of tools for in-depth integration with email and courses

2. Best Abandoned Cart Email

recover abandoned cart invoice


Recover Abandoned Cart

Active campaign is the most advanced email marketing tool I’ve come across…at a price. Their deep data API lets you tag and track a variety of actions and behaviors in your email. It’s the industry leader in advanced email tagging and tracking.

Pros

  • Affordable
  • One-time fee with future updates
  • Highly customized emails for each products

Cons

  • Only 6 months of support from the author unless you pay more

3. Best Affiliate Plugin

affiliate wp


Affiliate WP

I’ve used a lot of affiliate websites. Most are really hard to navigate and frustrating for your affiliates and managing them. Affiliate WP is so simple and easy to use both for you and your affiliates. The layout and features are top notch, it’s the best I’ve found.

Pros

  • Set advanced payout rules
  • Easy to have people apply and approval process
  • Extremely customizable

Cons

  • Cheaper (but not as good) alternatives

4. Best Free CRM Software:

hubspot crm free logo


Hubspot CRM

While HubSpot has paid options, they have a fantastic CRM which lets you keep track of customers, set reminders to follow up, and see if people have opened your email and clicked the link.

Pros

  • Amazing FREE option
  • Categorize and track all conversations and customers.
  • See if people have read your emails or clicked your links

Cons

  • Email marketing and landing pages are on the paid plan

5. Best Social Scheduler

zoho social logo


Zoho Social

Affordable but powerful, Zoho Social lets you schedule to Facebook, Instagram, Twitter, LinkedIn, LinkedIn Business Page, and Google My Business Page.

You can also see and respond directly to comments. You can even have it post at the best time for your audience and give team members various access.

Pros

  • Affordable compared to competition
  • Post to 6 platforms & track clicks and comments
  • Have multiple team members and access

Cons

  • Monthly subscription
  • Professional plan needed to see posts on a publishing calendar

6. Best Website Suite

thrive themes


Thrive Themes

If you’re trying to generate emails, leads, and sales using your WordPress website, this is a absolute must have. It has everything for creating pages, split testing (testing different variations of a page to see what performs better. You can run quizzes, have a variety of email opt-ins. It’s really the full package and it fits together beautifully.

Pros

  • Split testing pages and blog titles
  • My all time favorite page builder
  • Receive messages or add people to your email list

Cons

  • Monthly membership

7. Best WordPress Page Builder

Thrive Architect


Thrive Architect

I made the switch from Elementor to Thrive Architect and I’ll never go back.

Architect is easy to use, it has fast page load speeds, and a robust set of tools. With their smart pages, you can REALLY quickly use templates to create beautiful pages.

If you don’t want the full Thrive Themes membership, you can pick up Thrive Architect for a 1 time fee (although the suite is worth it, I use every single tool)

Pros

  • One time purchase
  • Email list capture directly integrated
  • Smart templates make it lighting fast to create pages

Cons

  • Membership is a better deal
  • Need membership for advanced email capture and split testing

8. Best Page Metrics Tools


Hotjar

This tool will help you see where people are scrolling and where people are clicking. This is incredibly important for any paid traffic. It will help you make a adjustments to the page layout, you’ll see where you’re losing people, and can adjust where you place your buttons or call-to-actions.

Pros

  • FREE unless you’re at more than 2,000 page views a day
  • Click maps precisely show all webpage clicks
  • Scroll maps demonstrate how far people make it down the page

Cons

  • I’ve found it caused a slight increase in loading speed
  • Paid tool when your page visits are more than 2,000 per day 

9. Best Affordable Keyword Research

long tail pro


Long Tail Pro

While Ahrefs is even more in-depth, long tail pro is 1/6 the cost and has three features I like.

I don’t trust the keyword volume on ANY of these tools now that I’ve seen my own traffic vs what predicted traffic the two aren’t even close. But, Long Tail Pro is the best at keyword ideas/angles. And, they also make it easy to see how competitive each search term is as well as keyword rank tracking. 

Pros

  • Best at helping with keyword ideas
  • See how competitive the top 10 ranking posts are
  • Track where you rank for various keywords

Cons

  • Search volume (like other tools) is not accurate
  • Not as robust or in depth as a tool like Ahrefs

10. Best Email Marketing

mailerlite logo


Mailerlite

Calendly is a great free option for booking basic appointments. You can connect 1 calendar with one type of event. You need to have Calendly branding and miss out on a number of key features, but it’s a great free option for people looking to do basic scheduling.

Pros

  • FREE
  • Website embedding
  • Connection with all calendars

Cons

  • Just one type of event on free plan
  • No Zoom integration on free plan
  • Book Like a Boss is better for premium plans

21. Best Image Processing App

glorify app


Glorify

I was using Canva to create images, but this one is much better. First, you get access to ALL their templates with the plan for all the different file sizes. But, by far the biggest selling point is the background remover. It’s SO easy to cut out a person from the background. I’ve used Photoshop and a variety of tools and none come close at removing background. I still use Photoshop for advanced photo editing, but this is a crucial part of my toolkit.

Pros

  • Basic free plan
  • A wide variety of templates and elements
  • The best background remover I’ve ever used

Cons

  • Pro plan is pricier than Canva
  • Limited in terms of advanced image editing

24. Best for Key YouTube Data

vidiq


Vid IQ

VidIQ features a number of tools and metrics that you can’t get through YouTube analytics.

You can see what content from your competitors are getting the most views per day. It’s a fantastic tool for analyzing what’s working best and other key metrics for your channel

Pros

  • Views per day metric
  • Channel audit features
  • See key metrics to grow your channel

Cons

  • Free plan has limited metrics

1. Best Booking Software

book like a boss logo


BOOK LIKE A BOSS

Why I love it

Appointment Booking software is a HUGE time saver. 

I used to spend so much time finding appointments, scheduling Zoom Links, sending reminders and questionnaires. Now, the entire thing is automated.,

Pros

  • Beautiful design
  • SMS (text) and email reminders
  • Advanced features and questionnaires

Cons

  • There are lower priced options (with less features)
  • You can customize the look, but it's limited
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