Social Media Strategy

Jacob Landis-Eigsti

If you’re selling products online, you need someone whose entire job is running Facebook ads. You don’t need a general marketing person who happens to do your ads on Facebook, too. Facebook ads are not a side project for somebody who does social and organic marketing.   You need a Facebook ad/salesperson because Facebook has a market share of over 20% when it comes to online ads, which means that successful

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Building an eCommerce Team: Why You Need a Facebook Ad/Sales Person

Jacob Landis-Eigsti

With 2.8 billion monthly active users, Facebook is a valuable resource if you’re looking for customers. The most effective way to get visitors to your online store is to have them visit a related physical store, or entice them to visit your store through Facebook video ads. But how can you make Facebook video ads if you don’t have a lot of video editing experience? To make Facebook video ads,

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How To Make Facebook Video Ads (The Easy Way) | 2021 Strategy

Jacob Landis-Eigsti

Using Facebook Business Manager in %currentyear% will help you get better analytics, share you pixels, and manage multiple ad accounts. This post will show you exactly how to set it up step-by-step. We’ll also cover how to fix the error for verifying your business where it’s greyed out. Any time you are running Facebook ads or boosting posts you want to make sure that you are using the business manager.

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How To Set Up A Facebook Business Manager Account in 2021 & Verify Business+Fix Errors

Jacob Landis-Eigsti

Sadly you can’t delete a Facebook Pixel, but you can install an old pixel on a new website & change access. Once a Facebook Pixel is created it cannot be deleted. However, you can change who you has access to it, and even which website it is associated with. That means if you have a new website, you can move the pixel over without having to create a new one.

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Can You Delete a Facebook Pixel?

Jacob Landis-Eigsti

Buying likes on Twitter, Facebook, LinkedIn, or any social network can be a recipe for disaster.  Don’t do it.  PLEASE! Here is why buying likes on social media is such a terrible idea: all of the social media algorithms show your content to a small portion of your audience and then expand the reach based on how that audience responds. If you have fake followers, your content will have terrible

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Why You Shouldn’t Buy Likes on Twitter, LinkedIn, Facebook or ANY Social Network

Jacob Landis-Eigsti

Pinterest is different from platforms like Facebook and Instagram. Does Pinterest actually count as social media? Or is it something completely different? Pinterest is a social media platform. While it’s quite different from Facebook, Instagram, Snapchat, and Tik Tok, it still qualifies as social media and a social network. In this post we’ll look at the definition of “social media” vs “social network”, and how that applies to Pinterest. How

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Is Pinterest Social Media?

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